Blake Berntsen, who has been making candy for most of his life, expressed his excitement for the upcoming Easter season. Despite the potential for chocolate prices to rise due to a bad crop and estimated price increases ranging from 28 to 40 percent, Blake noted that their bulk chocolate prices are contracted for a year. This means that any price increase would not affect them until later in the year.
According to CNBC, cocoa futures contracts for delivery in May hit record highs, but Blake explained that price fluctuations are normal and something he has experienced before. Although some specialty chocolates saw a slight price increase, shoppers like Ann Smith admitted they may adjust the contents of their Easter baskets if prices continue to rise, but still appreciate supporting local businesses like Beerntsen.
Other customers, Molly and Julia Gutowski, said they won’t be deterred by the price hikes, especially for specialty treats like chocolate covered Oreos. Blake assured customers that despite rising cocoa prices, they should not fear for the availability of their favorite Easter chocolates at Beerntsen’s. In closing, Blake emphasized that Easter is a chocolate-centric holiday and encouraged customers to visit Beerntsen’s for all their chocolate needs as the store remains open daily to accommodate last-minute purchases.