On the BBC website, you can manage your data collection consent settings specifically for AMP pages. These settings may need to be reset when visiting non-AMP pages on the site.
AMP pages are mobile pages that use Google AMP technology to provide a faster browsing experience. In order for these pages to function properly, we store some essential information on your device without your express consent.
When you access AMP pages, you have the option to allow data collection, which will result in personalized ads being shown to you even outside of the UK. You can read more about how we tailor ads on our website and with our advertising partners. If you do not want to receive personalized ads, you can decline data collection and continue browsing. Keep in mind that while you’ll still see ads, they won’t be personalized to your interests.
You can adjust these settings at any time by clicking “Ad Choices / Don’t Sell My Data” at the footer of the website. To manage your data collection consent settings on AMP pages, simply click the options provided to accept or decline data collection and continue browsing the website.