DUBLIN, May 26, 2023 /PRNewswire/ — The Transformative Trends Shaping the Gig Economy report has been added to ResearchAndMarkets.com’s offering.

The report expects the gig economy to reach $455.63 billion by 2030, driven by factors such as increasing digital adoption, changing work preferences and rising inflation. More than half of the gig workforce will be in the 28-43 age group, with the rate of female freelancers increasing.

Since the COVID-19 pandemic forced changes in the global business environment, the labor market has drastically transformed and will evolve even more, driven by technological innovation and the risk of recession. These rapid changes have increased the demand for gig workers. The publisher expects the gig economy to become a mainstay of the workforce.

This study explores the evolution of gig work and its current and future value globally. Various factors, such as uncertainty about the labor market, rising inflation and cost of living, reduced and increasing demand for delivery services, and exposure to work flexibility caused by COVID-19, have increased the demand for gigs among employees and employers.

This growth has increased the demand for performance platforms and the latest technology to manage and monitor workers and their productivity.


  • What are the main factors driving the transformation of the gig economy?
  • How big is the gig economy and its global reach?
  • What is the largest gig economy by platform service type and what is their future?
  • What are the key technologies that support workforce and economic growth?
  • What critical success factors and growth opportunities should companies consider before strategizing long-term business plans?

Key topics covered:

1 Strategic imperative

  • Why is growth getting harder to achieve?
  • A strategic imperative
  • Our Mega-Trend Universe – Overview
  • Growth opportunities fuel the growth pipeline engine

2 Growth environment

  • Our mega-trend universe – the transformative trends shaping the gig economy
  • Key findings
  • Critical growth opportunities

3 Overview of the strategic context and evolution of the gig economy

  • Evolution of the term gig
  • The Concert Economy – Market Size and Global Impact
  • Companies in transition to the gig economy
  • The traditional gig economy is turning into gig 2.0

4 Gig Economies – key drivers

  • Key factors driving the transformation of the gig economy
  • Driver 1 – a lucrative market for delivery and mobility services
  • Driver 2 – the aspiration of the future workforce in changing careers
  • Driver 3 – Change of employment regulations and status
  • Driver 4 – Volatile demand and market uncertainty

5 Gig Economies – Types of gig-based platform services

  • Market for on-demand delivery and mobility services
  • The market for personal services on demand
  • Market for on-demand staffing and administrative services

6 Gig Economy – Focus on technology

  • Key technologies shaping the gig economy
  • Blockchain technology – an easy solution for managing concerts and payments
  • Free management software – a prerequisite for organizing the workforce

7 Trend impact analysis

  • Impact of trend possibilities and certainty analysis
  • Trend Capability Disturbance Index
  • Evaluation of attractiveness of trend disruption
  • Index of trend growth opportunities
  • Assessment of growth attractiveness

8 A universe of growth opportunities

  • Growth Opportunity 1 – Personalized Branding Model
  • Growth opportunity 2 – Platforms that monetize passionate creators
  • Growth Opportunity 3 – Personalized Microlearning
  • Critical success factors for growth
  • Conclusion – The way forward

9 Next steps

For more information on this report, visit https://vvv.researchandmarkets.com/r/mzkazo

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