The Battle Creek Public Schools’ high school sports are receiving a $50,000 financial aid thanks to a generous donation. Several years ago, Tony Tiger noticed that many high schools were losing funding to sports programs, which deprived kids of opportunities to learn teamwork and sportsmanship. In response, Tony launched the Tiger Mission to fund high school sports and give kids the opportunity to play like the Tigers.
Special guests, including Donovan Edwards from the University of Michigan running back, visited Springfield High School to present the donation. The funds provided by Kellogg’s Frosted Flakes Mission Tiger and Meijer through DonorsChoose.org will support the Battle Creek high school boys and girls soccer and softball programs. Kaylee Schultz, Meijer director of dry goods merchandising, also attended the event at Springfield High School. School officials noted that thanks to the funds, they were able to host their first football competition last week.
VK Kellogg officials reported that Mission Tiger has already supported over 2 million children across the country. This donation will help more children in Battle Creek access sports programs and develop important skills through participation in sports.