In Peachtree Corners, Georgia, over 62,000 cars travel Peachtree Parkway daily, making it a busy thoroughfare. Additionally, about 600 cyclists cross this road every Saturday. Assistant City Manager Brandon Branham highlighted the fact that over 1,000 bicyclists are killed and more than 130,000 injured in accidents nationwide each year, stressing the importance of road safety for all users.
Branham emphasized the city’s commitment to protecting vulnerable road users such as pedestrians and bicyclists, especially at intersections where they may encounter vehicles. Peachtree Corners is known for testing cutting-edge technology at its Curiosity Lab, including equipment that can pre-warn both cyclists and motorists of potential collisions.
One of the technologies being tested is the Spoke Companion app, which allows cyclists and drivers to be alerted to each other’s presence on the road. This proactive approach aims to prevent accidents and save lives. The city plans to test the technology during a professional bike race this weekend by focusing on improving safety for all road users.
While acknowledging that this technology is still developing, Branham stressed that the city is exploring additional ways to warn drivers and cyclists of potential dangers. Digital signals are one such way being considered as an addition to improve safety on Peachtree Parkway.
The ultimate goal of these efforts is to reduce fatalities and create a safer environment for everyone on the road.
Overall, Peachtree Corners is taking steps towards creating a safer environment on its busy roads through cutting-edge technology testing and exploration of new solutions.