New World Foods, a healthy snack company within the Valeo Foods Group, has announced the launch of SIDES, their first product in collaboration with the popular YouTube group, Sidemen. The high-protein, low-calorie meat snacks come in three delicious flavors – Buffalo Chicken, Chipotle Steak and Korean BBQ Steak. These snacks are inspired by the Sidemen chicken shops that are becoming popular across the UK.
The SIDES range is a continuation of New World Food’s successful offering of the Wild West Steak Strip ambient range, combined with the huge appeal of Sidemen. These meaty snacks offer a healthier alternative to available snack options that are often high in calories and high in sugar. James Newitt, CEO of New World Foods, expressed his excitement at the launch of these new products and the effort that went into creating them. Looking forward to consumer response.
Sidemen, a YouTube supergroup with over 150 million subscribers, has been expanding into the FMCG space in recent months. SIDES healthy snack products are a key part of their global growth strategy. Ethan ‘Behzinga’ Paine from Sidemen is delighted to be launching these products in retailers across the UK, making SIDES snacks more accessible to a wider audience.
SIDES CEO Robin Mehta highlighted the collaboration between Sidemen’s signature sauces and New World Foods’ Wild West brand expertise. The result is a range of meat snacks that offer unrivaled taste and quality. The team is excited to see the potential for growth both in the UK and internationally with the launch of these innovative products.
New World Foods has been successful in developing healthy snack options under its Wild West brand and now continues this trend with its collaboration with Sidemen on SIDES healthy meaty snacks. With its delicious flavors and health benefits, SIDES is set to become one of