In a major development for the public relations and marketing industry, Comprise, a full-service agency, has announced the acquisition of VisiTech Inc., a public relations technology firm founded in 1998. Under the deal, VisiTech’s staff will join the Comprise team, with VisiTech CEO Liza Tafola assuming the role of strategic business advisor.
Comprise CEO Doile Albee expressed his excitement about the acquisition, stating that VisiTech’s skills, relationships, expertise and client base complement their existing business. He sees the acquisition as a natural fit that will benefit both companies.
The purchase agreement, structured as an asset purchase agreement with undisclosed terms, is expected to be finalized on May 1. Tafola, reflecting on VisiTech’s success, attributed it to its ability to identify and hire great people. She praised the Comprise team for passing the “Lisa Test” and is confident that their clients will benefit from the expanded services and energy of the combined team.
Both Comprise and VisiTech are committed to maintaining high ethical standards, which Tafola believes will ensure a smooth transition and continued quality of service for its clients. This acquisition is a significant step forward for both companies and is expected to bring new opportunities for growth and success in the public relations and marketing industry.